Augmented Reality Based Facades by Studio Maatwerk and Studio 1:1

January 1st, 2012 in Architecture, Augmented Reality, Interactive, Interfaces, Spatial by miles

Woonbedrijf, an Eindhoven-based housing corporation, wanted to spice up the façade of one of its apartment blocks in the city. Design agencies Studio Maatwerk and Studio 1:1 came up with a new take on the paint job: do it in Augmented Reality. Using the façade as a trigger for an interactive AR artwork on your smartphone, the designers left the building an extension in the digital world. Interesting idea. The artwork, which appears when you point a special app to the marker on the building, consists of a game and an animation developed by students at the Eindhovense School, an academy located next to the building. Click here for more photos of the project.