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Variate Labs

Canadian Twitter Based Murals

February 4th, 2011 in Architecture, Control, Interactive, Interfaces, Tangible, Touch by miles
 

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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer – pulling content from Twitter to display real-time updates from and about Canada. The digital storescapes celebrate the CTC’s comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.


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